Started in 2018 by Nigerian-Canadian designer Firdausi “FiFi” Yusuf
FiFi X is a contemporary twist on streetwear fashion inspired by the vibrant colour and patterns in various cultures throughout Africa. Producing every collection in Nigeria has helped us stay true to our roots and keep our originality.
FiFi X has been a part of various fashion shows around Canada both on the runway and behind the scenes supporting other designers. We have also managed to get a good support from various media outlets.
Our brand believes that an accessory is the best statement piece which birth the launch of a growing collection of Square Scarves with print inspired by our cultural background.
To uplift and bring confidence to everyone in a FiFi X outfit by making designs that are complimentary and accessible to all.
To give back to the lands from which it draws its inspiration and design while empowering the people in the communities.
Above The Designer
With a childhood love for fashion that started by watching her grandmother teach fashion design, she has always known she was destined to be a designer. She completed her education in Fashion Design right after her degree in Computer Science while working with a top Canadian fashion company. She is continuously working on taking the FiFi X brand beyond.